Smart Pricing And CPC: Tips To Increase AdSense Clicks Value

A user of Problogger community contacted me asking;

I was reading your advice to Cadpro re: the Google Keyword Tool and CPC. I followed your directions and found that the keywords most relevant to my blog have a CPC of $4-8 or so. How does this help me earn money? I am so confused. Isn’t the CPC something an advertiser would pay? I am just trying to monetize my blog a bit by using AdSense effectively. Maybe it’s too late for me to be thinking about this and learning something new.

Can you help me out, please, or let me know where to go for help?

Here an insightful approach to this problem; before trying to increase cpc or cpm of your AdSense account is better to know how and why Google decides to pay more for a click to a specific publisher instead another one.

AdWords and AdSense CPC relationship

Adwords Google Keyword Tool let you find the most expensive keys for advertisers related to specific topics. The cost of each single click is split between AdSense and the publisher of the site where the users has clicked.

So, the higher the value that the advertiser pays the higher will be the gain of the publisher.

Why I earn just few cents for a click on a very expansive ad?

The goal of AdSense is business for its advertisers. The user’s behaviour on the advertiser’s website after clicking on an ad is very, very important.

If the user, after clickin, make an action on the website of the advertiser (a subscription, a contact request or a purchase)  AdSense will reward your website with ads more profitable, because it drives business to its customers.

This means that blog assure to the advertiser a return on his investment. This is the key to understand all the trick: ROI

But why the cost per click remains low in all of my blogs?

This mechanism that divide the good adsense publishers from the bad ones is called smart pricing, and it affects the whole AdSense account, not the website.

If you have several websites under a single AdSense account the one with low conversion rate can affect drammatically the others.

So, keep AdSense just on blog with a good cpc rate.

How to improve conversions to escape from the smar pricing trap

Just look at your website with the eyes of someone else: the ads on the post must be a complementary information for your users, not just advertising. This is possible only if Adsense contextualize properly the ads thanks to an insightful and relevant content.

Users with the higher probability to drive conversions are the ones who land into your blog looking for information trought the search engines. He’s searching for a product, for a service. He’s clicking around to satisfy a specific need.

So, the problem is not anymore how to force my users to ckick an ad, but how to convince Google to put my page in front of millions of eyes searching for something…

Adsense earning will be just a conseguence.

Photo Credit
Coins: Willi Heidelbach
Money chain: cre8tiv88
Few cents: strelok
Money targets: Mostafa Fawzy