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URL rewriting and search engine optimization
Most dynamic portal search engines have a problem with dynamic pages indexing due to complex structured URL.
For example, a dynamic address such as page.php?cat=news&cod=5 is much more difficult to index than a static one such as page.html. More than a strict rule, it is a moment of confusion spiders tend to experience when in a page address a character like ‘&’, ‘?’ or ‘=’ is found.
Therefore, pages with a normal address are indexed more and more often than dynamic ones. In order to get round this inconvenience, there is a technique called “url rewriting”, that is getting the server to “rewrite” dynamic addresses as “static”. Continue reading