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Tag Archives: seo
Web Analytics: Managing Incongruous Site Statistics Without Going Crazy
The various web analytics applications, that monitor web site accesses, often show different data leaving confused the site owner. Has often happened to me to run into frustrated users who do not know how to consider such kind of differences.
It happens frequently that programs such as Google Analytics or Lloogg produce statistics in defect respect to the ones produced by your server. Continue reading
SEO: The Ranking Secrets
Usually, when promoting a site on Google, efforts and attention are concentrated on the well-known “keywords”. However, focusing only on keywords might not only not give the expected results, but even damage promotion to the extent of precluding the site occurrence among search results. Most important is instead to consider a specific parameter calculated by Google through different evaluation factors: site ranking. Continue reading
Posted in Featured, Problogging
Tagged marketing online, ranking, search engines, sem, seo
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URL rewriting and search engine optimization
Most dynamic portal search engines have a problem with dynamic pages indexing due to complex structured URL.
For example, a dynamic address such as page.php?cat=news&cod=5 is much more difficult to index than a static one such as page.html. More than a strict rule, it is a moment of confusion spiders tend to experience when in a page address a character like ‘&’, ‘?’ or ‘=’ is found.
Therefore, pages with a normal address are indexed more and more often than dynamic ones. In order to get round this inconvenience, there is a technique called “url rewriting”, that is getting the server to “rewrite” dynamic addresses as “static”. Continue reading
Google Analytics For Dummies: Micro Tutorial
Analytics is a powerful web site traffic analysis software, one of the most complete and powerful i never used, but at the same time it can be a quite difficult for the newbie.
I realize that many users have some trouble in order to get simple reports such as search engine keyword list, or most viewed web pages with Google Analytics. Continue reading
